Where we come from
Take a tour though our history
How we lead the way
Our innovative approaches to create future-proof mobility are based on key principles and methods which we outline below. As a global leader in providing comprehensive fleet management services, our leadership team provides global consulting resources and capabilities with a local presence. Take a look at the rich diversity of background, education and professional experience they offer. We also provide a timeline that outlines some major developments in our history.
Jesper Lyndberg
Jesper Lyndberg took over the position as Chief Executive Officer at Alphabet International in November 2024. He started his career at the BMW Group in 2012 and has held various management functions since then. With his background as a Business Transformation Manager at BMW Financial Services Denmark and as Country Manager (CCO) of Alphabet Denmark as well as of course through his previous role as CEO, BMW Financial Services Denmark, he brings extensive experience for this new role. In his current role, Jesper has been responsible for the comprehensive B2B business on a European level, focusing on delivering tailored mobility solutions for both small and medium enterprises as well as international corporate customers.
Juan Ridao Alonso
Juan Ridao Alonso is Chief Financial Officer at Alphabet International since January 2020. He started his career at the BMW Group in 2001 in the Financial Services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit. Juan has held a variety of executive financial positions in the UK, Mexico and Spain. In his last role, he was responsible as Head of Credit Management at Alphabet International.
Susanne Loser
Susanne Loser is Head of International Sales since August 2020. She started her career at the BMW Bank in 2014 as Head of Sourcing Alphabet Germany. She has dedicated her entire career to the mobility and leasing business. Before joining Alphabet, Susanne held various positions at Mobility Concept GmbH and Sixt Leasing AG where she, among others, successfully led the Sourcing and Customer Care division. A true mobility person who knows and understands client needs, as well as all aspects of the fleet industry
René Lorr
René Lorr has been Head of International Operations since November 2015. He joined the BMW Group in 2001 when he started in the finance area. He gathered vast experience in several operational and strategic functions. René spent 3 years in the US for the NSC and SF entity. Later on in BMW Group Corporate Strategy, he was involved in various merger and acquisition projects including the acquisition of ING Car Lease. His previous positon was Head of Target, Process and Project Management for HR Corporate.