Alphabet announces new Chief Operations Officer to enhance digital transformation

1 November 2024, Farnborough, UK: Leasing and mobility expert Alphabet (GB) has announced the appointment of Jean-Michel Barachy as its new Chief Operations Officer (COO). It reinforces Alphabet’s commitment to providing market-leading services, offering the best customer support to make mobility easy for companies of all sizes.

Jean-Michel brings extensive cultural knowledge and transcontinental expertise to his position, having held several international roles within the BMW Group over the past 20 years. Throughout this period, he has successfully implemented large-scale IT and customer relationship management systems in Europe and Asia to optimise operational capabilities.

Prior to joining Alphabet (GB), Jean-Michel was Chief Operations Officer for BMW Financial Services in Japan, where he oversaw the Group's digital transformation strategy. He has also held several IT leadership positions in France, Germany, and China.

His profound insight into business operations and the IT landscape will help deliver excellent customer outcomes and services across the UK, through effective and efficient processes, systems, and people.

Jean-Michel Barachy, Chief Operations Officer for Alphabet (GB), said: “I am thrilled to join the UK business. The market presents huge opportunities to elevate the customer experience to offer even greater value, from SMEs to major corporate clients.

“Data and analytics are increasingly changing the way we approach the customer experience. By having access to the latest technology, it enables us to create a more dynamic and personalised business relationship.

“I have been fortunate to see first-hand how innovation has enhanced the in-person customer journey across BMW Group, and I am excited to realise the potential of the digital transformation programme in the UK to assist our internal processes and customer interactions,” he added.

Mike Dennett, Chief Executive Officer for Alphabet (GB), said: “I am delighted to welcome Jean-Michel to the UK business as part of our leadership team.

“He brings a wealth of front-end, contract management and commercial financial systems’ experience, which is paramount in ensuring the highest standards of service and business efficiency to deliver the best outcomes.

“The automotive industry is going through a period of extraordinary change, which requires a robust approach while having the ability to flex with new legislation, regulation and customer demands. Jean-Michel has a strong reputation for delivering best-in-class customer service and will be invaluable to help us leverage from new technologies that underpin our go-to-market strategies,” he added.