Alphabet’s mission and responsibility

From consultancy to leasing and fleet management, all our services are dedicated to green mobility.

We help our customers find the right sustainable mobility solutions for both the short and long term. Examples of solutions from our offering include electric cars, (electric) bicycles and other alternatives such as the mobility budget.

Furthermore, we always look at how we can help our customers optimise their mobility budget and costs. Reducing the carbon footprint goes hand in hand with reducing costs.

After obtaining the Ecovadis Gold Label last year, we are taking further steps in its commitment to sustainability by appointing Jens Binnemans as our first Environmental, Social, and Governance (ESG) Officer.

With this new role, we aim to further integrate sustainability into all aspects of our operations. Jens will lead the development and implementation of a comprehensive sustainability strategy focused on reducing ecological impact, enhancing social responsibility, and ensuring good corporate governance.

Jens Binnemans has been with the BMW Group, of which Alphabet is a part, since 2017. He began his career at BMW Financial Services Belgium and later switched to Product Specialist for Alphabet Belgium. In his previous role, Jens made a significant contribution to sustainability, notably as the leader of Alphabet Belgium's Sustainability Taskforce.

"The appointment of Jens as our first full-time ESG Officer is a milestone for our company and our journey towards more sustainable operations," says CEO Tracey Leith. "With his expertise and passion for sustainability, we are confident that he will help us take further steps and embed sustainability across all branches of our business while also supporting our customers in achieving their sustainability goals."

"I am excited to take on this new role," emphasizes Jens Binnemans. "Sustainability is essential in today's business operations. I look forward to further integrating sustainability into our daily operations, processes, and mindset, essentially into the DNA of our company and our offerings to our customers."

At Alphabet, we are constantly looking for opportunities to further electrify our own fleet.

We also have an energy efficient office building, use green electricity from local suppliers and have experts helping us monitor and further reduce our CO2 emissions. In our office, we also use environmentally friendly office supplies as much as possible.

Greening our operations and our customers’ mobility is not something we do alone. In fact, we could never do it alone.

All of our employees are committed to making a difference for each other and our customers every day. They are the driving force behind our positive, collaborative culture. A culture that values job satisfaction, inclusion and equality are central.

We also have a strong network of partners who share the same sustainable values and standards, and we are a member of EV Belgium, the association dedicated to zero emission mobility in Belgium.

Finally, as an organisation, we try to live up to our social responsibility. We use social employment initiatives wherever possible and focus on responsible sourcing